Henggi means Nutmeg in the native language of Fakfak, a rural village in West Papua. A simple word that represent the core value of the brand, staying true to its humble beginning as a homemade product made by a passionate indigenous artisan with a grand vision
Conceived in a rural village of Fakfak, West Papua, Henggi is a product created from the village’s main specialty, a nutmeg species called Papua Nutmeg. This particular nutmeg, comparing to its other counterparts, contains higher fat content with buttery texture, bigger fruits, a longer sharper form of fruit, and contains a higher chemical content of trimistrin which is valuable for the production of cosmetics, soap, lotion and lubricants. Armed with the knowledge earned from a small medium business workshop and a passion for creating a product that could embody the specialty of her birth village, the owner of Henggi, a native of Fakfak, create a soap and balm products from nutmeg. The initial product has no brand name, only the mark of “Nutmeg Product from Fakfak”, sold mainly on traditional market and mouth to mouth.
Inspired by her passion and vision for the brand, and as a fellow native, my team and I was propelled to support the business by creating naming and brand identity that would enables the brand’s story to soar even further into a wider market.
Initial Product
Goals
Creating a versatile logo and identity system design that can be used throughout various platforms and media.
Translating the brand vision into visual in a style that is familiar and amicable to the local market while still reflecting the premium quality of the product.
Creating a brand name to represent the product and its core values.
Creating a brand identity in accordance to the name chosen and that represents the owner’s vision and story
Creating packaging design that is eco-friendly, price efficient, and most of all, practical, easy to assemble by few people in a home settings.
Target Market
Female, 21-50 years old
1. Fakfak, West Papua 2. Java and West Indonesia 3. Foreign tourists
Middle to upper class
1. Beauty and wellness enthusiasts,those with concern in social and enviromental issues, local product enthusiasts. 2. Wellness business; spa, salon, and boutique hotels.
Team
Silvana N.S. Sonia Febyola
Stylescape
The benchmark are taken from brands with handcrafted and authentic vision and visual, juxtaposed with those that use striking colors and memorable brand image. We want to create a brand and packaging design that stands out while still keeping its modest root as a handmade creation from a small village in West Papua.
The stylescape provide a clear direction on the vison of the brand, representing the vivid exotic earthtone colors often seen in West Papua’s local products, well combined with the colors taken from nutmeg fruit itself. Geometric triangular shapes mixed with organic shapes are dominantly found in the traditional fabrics as well as carvings. The village of Fakfak has a saying stating lighting a pot with three rocks, referring to the cultural unity of the various tribes residing in the small village. Taking inspiration from this, other than representing the nutmeg, the client wants the brand visual to also represent the ideology, that is, an assembly of different parts into one. While the current product consisted only of soap bar, the owner envisioned other nutmeg based skincare and wellness items, thus the identity design should be able to be incorporated into future products.
Identity Development
The logo design process explore different elements from West Papua and Fakfak village’s culture as well as from the nutmeg fruit itself. It has to be functional and distinctive to be memorable, stirring away from the commonly seen minimalist logo similar to most handmade local soap brand in Indonesia.
The chosen logo takes inspiration from the geometric triangular shapes as well as simplification of the nutmeg seed’s shape, combining them together into a single mark. The shapes of the logo can stand alone individually, but produce a more in-depth symbol when placed together as one mark, much like the nutmeg itself whose parts are all useful in its own right, but are a part of a single unit. It is also a reflection of the village’s philosophy that promotes unity and brotherhood within its culturally rich community. Additional graphic elements include raster image of nutmeg fruits, created specifically for the brand, with the help of pictures of real nutmeg taken by the owner, and available in all the brand’s main and secondary colors.
Packaging Development
For the initial version, we created 3 different patterns from the logo geometrical elements, and 3 different color versions from a single pattern created using the nutmeg raster images. As there are no nutmeg plants in the city where we are currently resides, we requested the owner to take photos of actual nutmeg plants and giving her the reference images. The resulting photos are then digitally manipulated into raster images seen in the packaging.
The wrapping method are created so that less glue can be use if none at all. Instead, after it is folded, the wrapping can be simply held together by the craft label, making the assembly and dismantling process faster and effortless.
Henggi means Nutmeg in the native language of Fakfak, a rural village in West Papua. A simple word that represent the core value of the brand, staying true to its humble beginning as a homemade product made by a passionate indigenous artisan with a grand vision
Conceived in a rural village of Fakfak, West Papua, Henggi is a product created from the village’s main specialty, a nutmeg species called Papua Nutmeg. This particular nutmeg, comparing to its other counterparts, contains higher fat content with buttery texture, bigger fruits, a longer sharper form of fruit, and contains a higher chemical content of trimistrin which is valuable for the production of cosmetics, soap, lotion and lubricants. Armed with the knowledge earned from a small medium business workshop and a passion for creating a product that could embody the specialty of her birth village, the owner of Henggi, a native of Fakfak, create a soap and balm products from nutmeg. The initial product has no brand name, only the mark of “Nutmeg Product from Fakfak”, sold mainly on traditional market and mouth to mouth.
Inspired by her passion and vision for the brand, and as a fellow native, my team and I was propelled to support the business by creating naming and brand identity that would enables the brand’s story to soar even further into a wider market.
Initial Product
Goals
Creating a versatile logo and identity system design that can be used throughout various platforms and media.
Translating the brand vision into visual in a style that is familiar and amicable to the local market while still reflecting the premium quality of the product.
Creating a brand name to represent the product and its core values.
Creating a brand identity in accordance to the name chosen and that represents the owner’s vision and story
Creating packaging design that is eco-friendly, price efficient, and most of all, practical, easy to assemble by few people in a home settings.
Target Market
Female, 21-50 years old
1. Fakfak, West Papua 2. Java and West Indonesia 3. Foreign tourists
Middle to upper class
1. Beauty and wellness enthusiasts,those with concern in social and enviromental issues, local product enthusiasts. 2. Wellness business; spa, salon, and boutique hotels.
Team
Silvana N.S. Sonia Febyola
Stylescape
The benchmark are taken from brands with handcrafted and authentic vision and visual, juxtaposed with those that use striking colors and memorable brand image. We want to create a brand and packaging design that stands out while still keeping its modest root as a handmade creation from a small village in West Papua.
The stylescape provide a clear direction on the vison of the brand, representing the vivid exotic earthtone colors often seen in West Papua’s local products, well combined with the colors taken from nutmeg fruit itself. Geometric triangular shapes mixed with organic shapes are dominantly found in the traditional fabrics as well as carvings. The village of Fakfak has a saying stating lighting a pot with three rocks, referring to the cultural unity of the various tribes residing in the small village. Taking inspiration from this, other than representing the nutmeg, the client wants the brand visual to also represent the ideology, that is, an assembly of different parts into one. While the current product consisted only of soap bar, the owner envisioned other nutmeg based skincare and wellness items, thus the identity design should be able to be incorporated into future products.
Identity Development
The logo design process explore different elements from West Papua and Fakfak village’s culture as well as from the nutmeg fruit itself. It has to be functional and distinctive to be memorable, stirring away from the commonly seen minimalist logo similar to most handmade local soap brand in Indonesia.
The chosen logo takes inspiration from the geometric triangular shapes as well as simplification of the nutmeg seed’s shape, combining them together into a single mark. The shapes of the logo can stand alone individually, but produce a more in-depth symbol when placed together as one mark, much like the nutmeg itself whose parts are all useful in its own right, but are a part of a single unit. It is also a reflection of the village’s philosophy that promotes unity and brotherhood within its culturally rich community. Additional graphic elements include raster image of nutmeg fruits, created specifically for the brand, with the help of pictures of real nutmeg taken by the owner, and available in all the brand’s main and secondary colors.
Packaging Development
For the initial version, we created 3 different patterns from the logo geometrical elements, and 3 different color versions from a single pattern created using the nutmeg raster images. As there are no nutmeg plants in the city where we are currently resides, we requested the owner to take photos of actual nutmeg plants and giving her the reference images. The resulting photos are then digitally manipulated into raster images seen in the packaging.
The wrapping method are created so that less glue can be use if none at all. Instead, after it is folded, the wrapping can be simply held together by the craft label, making the assembly and dismantling process faster and effortless.
