Hara beauty is a line of organic skincare products made to cater users sensitive to chemical based ingredients and therefore reducing chemical exposures to the skin, avoiding long-term damage to the skin. The brand believes that by going back to nature and reducing the use of chemical products, provides the solution for a more sustainable beauty routine, promoting the safekeeping of environment.
Hara Beauty line of products includes shampoo, shower gel, body scrub and body lotion. In order to reduce single use packaging, we opted to skip using additional box as an outer sleeve. The color combination of black and white are chosen as a bold statement, serving both the brand's unisex image, as well as ensuring an effortless and seamless application integration to all of its products.
The different variants of the skincare line are expressed in a series of hand drawn illustrations, further instilling Hara Beauty as an organic and all natural brand. The illustrations are drawn using graphite and digitally traced, thus can be applied in larger medium.
Hara Beauty's products purchased through online e-commerce platforms are delivered inside a sealed bubble poly mailer to safeguard the products, whereas products bought directly of offline vendors are placed in eco-friendly cassava bags.
It is imperative that the branding appeals to all genders, and at the same time promoting their value as an authentic organic brand who sources their ingredients from local farmers. The identity design is made in an apothecary style, seen in both the logotype and the packaging. The typewriter typeface is chosen to enhance this impression, while the monochrome colors creates a bold statement, creating a prominent and unique image when the brand is placed amongst other more delicately colored organic brands which has populated the market.
Silvana Sari
Akram Rafli
Mayarosa
Silvana Sari
