Pluto Scents presents room and hand sanitizer product line with a twist; what if they were use by astronaut traveling the endless space? The brand distinctive concept are meant to spice up the seemingly banal everyday items, allowing the users to have a tinge of excitement when using the products, with aromas that hinted on air travels, and enhanced with an equally suggestive visuals.
The packaging mainly employs monochrome color palette in accordance to Pluto's space concept. The logomark is positioned directly at the center of the labels, acting as a conspicuous and memorable identification pointing directly to the brand and its lemon based scents; Debris and Celestials. The disinfectants spray has two sizes, one slim enough to be hold in one hand; fit for carrying around, while the other slightly bigger for daily use at home.
Pluto hand sanitizers are created to be highly practical and fit in the user's pocket. The visual is an extension of the previous products, taking advantage of the container's transparent material by covering it with gradient based clear sticker, creating an illusion of color on the clear liquid inside.
Pluto's products are sold online through various e-commerce platforms and shipped using bubble poly mailer to ensure the safety of the products. The silver aluminium material of the mailer perfectly complimented the visual. In addition, the brand's business card are printed using holographic finish, which further elevate Pluto's futuristic approach.
As the namesake suggests, the story told by the overall branding has to be directly linked to space travel and all its glory. Imagine a walk on the moon, and Pluto itself seen from there; a tiny speck among the sea of stars in the sky. Albeit small, Pluto is associated transformation and regeneration, an idea that becomes the inspiration for the logomark. Created in the form of gradient, which supports the idea of transitions and transience. The color of the gradient alludes to the base ingredients of all Pluto's products; a pronounced aroma of citrus and lemon. The logomark is combined with a modern yet elegant logotype that further highlights the brand's futuristic concept.
Silvana Sari
