With PT. TBS Energi Utama Tbk's visionary transition into providing green energy for Indonesia, our goal is to create a comprehensive brand guideline that enables diverse usage across various mediums. Alongside revamping the logo, we will craft a new tagline, tone of voice, and content writing guidance, reflecting the client's commitment to a better future and engaging younger audiences. As the creative lead, I take on the responsibility of ensuring a seamless and impactful transformation that aligns with their new innovative vision.
The new tagline, "Towards a Better Future," embodies the company's unwavering commitment to sustainable green energy generation and combating climate change. As the company pioneers electric vehicles and modernizes its image, we infuse the identity with dynamic elements and a fresh color palette while paying homage to the previous brand colors. The revamp aims to forge stronger connections with a younger audience, resonating with their aspirations for a sustainable and prosperous future.
To effectively convey the company's vision and activities, we meticulously develop guidelines for photography and graphic elements. This ensures consistent usage and maintains the brand's quality across diverse platforms. In parallel, we craft a series of user-friendly templates for presentations, promotional materials, social media, and business stationeries, streamlining the creation process and ensuring a cohesive brand image.
Our paramount priority lies in delivering a seamless experience to both design-savvy and non-design-savvy individuals. Our platform of choice enables effortless editing by TBS Energi's in-house design team for future use. To facilitate accessibility, the brand guideline comes with a comprehensive library of assets, ensuring swift access to each template and corresponding elements via an online repository. This accessibility empowers the team to maintain brand consistency and elevate the brand's influence effectively.
The previous logo's infinity symbol holds immense significance to the client and we retain this iconic element in our revamp. To ensure versatility and legibility across diverse mediums, we craft meticulous guidelines for color gradients and proportions, empowering seamless adaptability. Our revamped version presents a refreshed color palette and refined typeface, elevating the logo's impact and visual appeal. The logogram is skillfully integrated throughout the brand, serving as a versatile container for information, a frame for photography, or an expressive ornamentation, amplifying the brand's dynamic essence.
Silvana Sari
Sonya Febyola
Priscilla
Priscilla
